Many Cultures – One Market
A Guide to Understanding Opportunities in the Asia Pacific American Market
“For years, marketers have stumbled around as they tried to target Asian Americans. Now, we have a book that answers those crucial questions.”- Joe Cappo, former publisher of Advertising Age

Principal of the Ronin Group. Bob has held management positions at WPP Companies including Young & Rubicam and Ogilvy & Mather for clients like P&G, Sears, Allstate, EJ Brach, adidas, Amoco, Comcast and the Government of Canada.

President of the Moran Group. He has held senior research positions at DDB Needham, Y&R, and NFO Research. Jack pioneered the use of ethnographic studies and created proprietary programs for product positioning.

Asian Americans At-a-Glance

  • 4% of the US Population
  • 8% of seafood sales
  • 20% of the freshman class at top universities

> More Asian American Insights

Many Cultures, One Market is surprisingly easy to read — and should be by every marketing and advertising genius who wants to learn more about this rapidly growing segment.-Joe Cappo, former publisher of Advertising Age