Many Cultures One Market

This is a “must-have” guide to marketers to address Asian Pacific Americans. You will gain useful insights that enable development of relevant strategies and marketing plans to effectively address one of the key target markets in America.

Moni Miyashita
Vice President, M&A Strategy & Investments
IBM

Finally, an accessible, practical and intelligent guide to the Asian American population. This book will inspire you to marketing efforts that are much more likely to succeed because it is full of contemporary cultural insight and explains the past without stopping there. For any marketers in the multicultural space, I highly recommend it.

Sarah Patterson
Senior Vice President – Planning Director
Leo Burnett

In order to write a book, one needs wisdom. Mr. Kumaki has it in spades. Most marketing books are self-promotion fluff. Bob writes from the heart and the head. If you want the real truth about the multiple-faceted Asian American market, you’ve found the wisdom you need.

Mark Rukman
Vice President – Planning Director
Young & Rubicam

A wonderful source for both advertising /marketing professionals and those looking to teach students about the increasingly diverse US marketplace.

Hong Chen
Associate Professor – Scripps School of Journalism
Ohio University