Many Cultures One Market

Robert Kumaki

Bob Kumaki is Principal of the Ronin Group, a loans 500 marketing communications consulting firm.

Bob has over two decades of marketing experience in numerous categories including packaged goods, consumer durables, insurance, automotive, sporting goods, entertainment, telecommunications and retail for clients like Procter & Gamble, Sears, Allstate Insurance, E.J. Brach, adidas AG, Amoco Oil Co., Tribune Companies, Comcast Networks and the Government of Canada.

Bob has held management positions at some of the world’s largest marketing communications organizations including Young & Rubicam, Ogilvy & Mather, the Publicis Groupe’s Burrell quick cash loans online unit, and has run his own consulting firm for ten years. He has an extensive background in strategic planning, new market/new product development, positioning, and strategic alliances with a long list of turn-around successes.

Bob has served as Adjunct Professor of Advertising at the University of Illinois as well as an Instructor in the University’s International Executive Development Program. A strong believer in ongoing executive education, he has been a training program instructor at each of the major ad agencies pay day loans online direct lenders where he has worked.

Well-known in Asian Pacific American community-based organization circles, Bob has served as an Officer, Director or Member of over a dozen APA groups including the Asian American Institute (Founder), the Asian American Coalition, the Japan America Society, the Heiwa Terrace Housing Corporation, the Japanese American Citizens’ League, the National Association of Asian American Professionals, the Japanese American Service Committee, the Organization of Chinese Americans, and Sister Cities International (Osaka). He has been a conference guest of major national 1000 loans online APA organizations including Leadership Education for Asian Pacifics (LEAP), the Asian Pacific American Institute for Congressional Studies (APAICS) and the Committee of 100 as well as being invited as a guest lecturer at the University of Illinois, the University of Michigan, Northwestern University, the Asian American Bar Association, the Marcus Evans Asian American Conference, the Broadcast Cable Financial Management Conference, and Comcast Networks, among others.

Bob lives in Wilmette, IL with his wife and daughter.

Testimonials

This is a “must-have” guide to marketers to address Asian Pacific Americans. You will gain useful insights that enable development of relevant strategies and marketing plans to effectively address one of the key target markets in America.

Moni Miyashita
Vice President, M&A Strategy & Investments
IBM

Finally, an accessible, practical and intelligent guide to the Asian American population. This book will inspire you to marketing efforts that are much more likely to succeed because it is full of contemporary cultural insight and explains the past without stopping there. For any marketers in the multicultural space, I highly recommend it.

Sarah Patterson
Senior Vice President – Planning Director
Leo Burnett

In order to write a book, one needs wisdom. Mr. Kumaki has it in spades. Most marketing books are self-promotion fluff. Bob writes from the heart and the head. If you want the real truth about the multiple-faceted Asian American market, you’ve found the wisdom you need.

Mark Rukman
Vice President – Planning Director
Young & Rubicam

A wonderful source for both advertising /marketing professionals and those looking to teach students about the increasingly diverse US marketplace.

Hong Chen
Associate Professor – Scripps School of Journalism
Ohio University